The Goal:
To build a
new,
highly
successful professional
soccer
league
in the
United States!
HOW THIS CAN BE DONE:
By using the National Football League’s already recognizable and successful
brand name.
Markets for the location of individual teams are longstanding
cities
which already host
professional NFL teams.
There is a limitless potential to establish a solid fan base quickly by having teams
play in dormant
NFL stadiums during the football off-season and to align the
soccer teams
with each city’s NFL teams.
Using the same team names, logo graphics, colors and very similar team uniform
designs, will be a
key factor to establishing fast growth and success.
(NFL SOCCER TEAM JERSEY CONCEPT)
Note: Jerseys will be tighter fitting and not loose as in the jerseys worn over shoulder pads, yet with the
same NFL team color schemes and logo designs so as to identify clearly with NFL Football teams.
*** Player name would be an NFL Soccer player, of course, and not an NFL player.***
NFL Soccer will immediately have a strong brand identity in partnering with the NFL!
This identity will be the foundation upon which the organization will be built.
Fully developed and clearly communicated, this image will not only excite the soccer
community, but a large portion of the existing NFL football fans from the onset!
Fans will be proud to associate with these already
established NFL team brand names like crazy!
A key factor will be to change ONE RULE which exists in all soccer leagues, and that is the
“OFF SIDES RULE.”By eliminating this rule the game will change dramatically and create an atmosphere
of excitement and more action for the casual fan as well as hard core fans.This change will generate lots
of scoring and get rid of the stigma that “the game is boring” to the average sports fan and open up a
whole new generation of soccer enthusiasts!
Americans LOVE touchdowns, home runs and baskets!
They will also love LOTS OF GOALS!
The NFL Soccer platform we’ve created will open up the way for Americans
to embrace this fantastic sport which is loved worldwide!
This is not what american sport lovers want to see. It's why so many american sports were improved
upon to maximize scoring opportunities and keep the game exciting for the fans.
The is nothing worse than watching a World Cup soccer match that ends 0-0
and then to let a penalty shot determine the winner like in the 2006 Italy vs. France game.
And waiting every 4 years for a championship is ridiculous. If Europe, England and the
rest of the international community want that, let them have it.
Remember they had Cricket and we turned that into Baseball.
They had Rugby and we turned that into Football.
And basketball…
well, we invented that.
NOW WE ARE RE-INVENTING SOCCER!
OUR VISION AND THE TREMENDOUS REVENUE STREAM:
The continued growth of soccer as the largest participation sport in the world along with
the growing popularity of soccer on TV will help NFL Soccer to surpass MLS in popularity
and become the 2nd most watched spectator sport in the
United States!
We can surpass MLB, the NBA and the NHL and gain ground on the NFL
thus realizing our vision
by taking advantage of the tremendous revenue stream that exists
and has not yet been properly tapped into by
any soccer league in the United Sates.
With the increasing numbers of people ready to spend money on merchandise, television packages,
soccer-related travel and game tickets it’s no coincidence that the European close-season sees most of
the top clubs in the continent head to North America for friendly matches where they get big crowds,
sell loads merchandise and build their brands to an expanding fan base.
SOCCER BRINGS PEOPLE TOGETHER
One of the interesting aspects of soccer is that it connects with its consumers in many different ways and on many different levels. Broadly speaking, the soccer consumer is considered anyone who is connected to the sport in a meaningful way. The over 18 million plus soccer participants are soccer consumers, as are the involved family members of youth players.
The millions of people who attend matches each year are soccer consumers. So are the millions of people who watch
world games on television and follow their teams on the internet.
THE MULTI-DIMENSIONAL NATURE OF SOCCER
Given the multi-dimensional nature of soccer consumption it is not surprising that the sport has a broad
and
diverse landscape. This is actually one of soccer’s great strengths. Its influence extends much wider
and deeper
than ever imagined. It has become the “New America’s National Pastime” as a youth
participation sport and has
diverse appeal from both gender and ethnic standpoint.
YOUTH SOCCER
Children have been playing soccer at incredible numbers for many years now.
Head out to a community field in any town in the USA on a fall weekend or year round
and you will witness youth soccer players of all ages as far as the eye can see.
MARKETING
By using the great NFL marketing machine as well as a blended mix of high-tech, internet
marketing methods,
we will ensure that target demographics are reached and motivated to
attend
games,
purchase merchandise
and support league sponsors, owners and investors.
loyalty indexes
has made and will continue to make the soccer consumer an incredible
alluring target
audience for many corporate
marketers and sponsors for years to come.
The added thrill and excitement of a lot more scoring
points to fast growth for NFL Soccer!
AMERICANS
LOVE...
Now is the time to build the BEST Professional Soccer League in the USA!
LEAGUE SPONSORSHIP
WILL COME IN MANY FORMS
(NOTE: The above are projected league sponsors)
